This month's issue of "Women in the Business of Sellin'" magazine features a fantastic interview with Brandleigh Camp the CEO of "Box it up!" a multi million dollar fashion forward subscription box service. Every week customers receive a box of clothing and accessories expertly tailored to their own personal style! Let's sit down with Brandleigh and get to chattin'!
ELLY: Thank you for taking the time to see me today. Im so excited about this interview a lot of our readers would love to hear about your business! Can you tell me a little bit about why you started this company?
BRANDLEIGH: Well growing up I loved boxes. But not in the traditional sense. Lots of kids in my neighborhood would make rocket ships or forts, but I was far more interested in putting things-different things-back in those boxes, repackaging them and then gifting them to my friends and family.
ELLY Wow, so it started really early for you! Can you tell me a little bit about the first box you put together?
BRANDLEIGH It was an egg carton actually (laughs). I smashed all the eggs on the floor of our garage and filled each of the 12 egg holes with dirt and rocks. I gave it to my dad as a welcome home present that night.
ELLY That’s so sweet. Did he love it?
BRANDLEIGH Not exactly, he didn’t understand it and thought I was somehow trying to tell him I was gay. Then he made me spend the night in the garage on top of all the eggs I smashed. But eventually I got better and better at putting boxes together. Hand picking items that my friends and family would actually want and enjoy.
ELLY And now you run one of the top “things that come in boxes” company in the nation. You have a staff of 165 stylists and over 50 website and fashion managers. It’s quite impressive.
BRANDLEIGH Thank you, and yes it is impressive. I would be nowhere without my team. They spend their days scouring the internet or roaming the outdoors for the latest things they can put in peoples boxes. The great thing is that as long as it fits, you can put anything in a box and send it to someone else.
ELLY The beauty and simplicity of this idea is just really amazing. But you’ve not been without controversery. Is it true that you were including items in boxes that people might not like?
BRANDLEIGH Well, we weren’t doing it on purpose that’s for sure. It would be nearly impossible to please everyone-
ELLY So then you admit to providing an unpleasurable experience for some of your customers?
BRANDLEIGH Well personal style is just that, personal. We phrase our questionnaires and style profiles in a way that we get as accurate of a picture of our customer as possible, but we cant be 100% right all the time every time.
ELLY Then you’re not true to your mission statement which reads “We will be right about you forever.”
BRANDLEIGH Look we should have included an asterisk or something on that. I don’t really think we need to go any further here. I feel like this interview is turning into an attack.
ELLY Did you hear about the young woman who was sent a human finger in her box?
BRANDLEIGH That is a complete fabrication! Our stylists would NEVER do a thing like that! We put clothes and fashion accessories in our boxes, nothing perishable and nothing human. That’s another one of our mottos.
ELLY Is it? Well I have a motto also, Brandleigh. And my motto is ‘get to the bottom of something before it buries you on the bottom.’
BRANDLEIGH Listen little girl, I wouldn’t go sticking your nose down the throat of a million dollar box company.
ELLY Well maybe my nose enjoys poking around in the breathing apparatuses of shady business owners.
BRANDLEIGH Well I hope your nose is prepared to invest in some throat real estate and start a family because I don't have a gag reflex.
ELLY Oh I am absolutely ready for that. In fact, I just got of the phone with my bank and it turns out I am pre-qualified for a home loan.
BRANDLEIGH They tell everyone they're prequalified. It's not until you actually go into the bank itself and meet with a loan officer that you get the real information about whether or not you're qualified.
ELLY Well, lucky for you I've been steadily building credit since my mom suggested I get a VISA credit card, use it for gas and groceries, an pay it off in full every month. That was eight years ago, and boy am I fucking tits deep in good credit with a fantastic credit score and I am ready to buy all the real estate your throat has to offer.
BRANDLEIGH I wouldn't be so sure, Elly. You see, lending practices have grown very strict since the housing crash of 2008-
ELLY Oh I'm well aware, Brandleigh, WELL aware. Which is why I spent YEARS befriending a loan officer and have now cultivated a deep and emotionally stable relationship. And you know what she says to me? You wanna know what she might as well scream from the mountaintops because she texts it to me all the time? "HEY ELLY, WHEN ARE YOU GOING TO BUY SOME PROPERTY? I CAN TOTALLY GET YOU A LOAN NO PROBLEM WHENEVER YOU WANT.
BRANDLEIGH Clever, girl. Clever, girl.
ELLY Get ready to cover my moving costs because this schnozz is setting up shop in that beautiful 2 Bedroom 2.5 Bath condo in YOUR FUCKING THROAT.
Elly turns and promptly exits the room. Brandleigh swivels around in her office chair and stares at the city from her 65th floor window. She gently touches her throat and feels the jabs of jack hammers and stomping feet of construction workers. It has begun.